Difference between revisions of "Adpack"
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Latest revision as of 17:17, 20 April 2024
Technology Type: Facial Recognition, People Tracking
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Developers and Users:
| Developed by | Indoor Advertising |
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Description[ ]
Our system and software
Professional display with optical sensor. Recognition of audience (quantity, age, gender, length of stay/view through rate) in front of the screen via optical sensor – only metadata gets collected. Broadcasting target-group relevant commercials and editorials on screen.
Saving data on audience and transmission of commercials. Feedback on data and updating content/real-time advertising campaigns. Evaluation of customer flows regarding quantity, age, gender and length of stay/view through rate.
The adpack technology constitutes the emergence of the „intelligent environment“ in which devices and sensors are connected to each other. It comprises machine learning, pattern recognition and face recognition plus technologies to establish direct customer or customer device feedback channels. This technology will become empathetic and adapt to peoples preferences and needs and will become life / shopping assistants.1