Use of "Smart Display" in German post offices

Use of "Smart Display" in German post offices
Excluded from graph
Deployment Status	Stopped
Deployment Start Date
Deployment End Date
Events	* uses Record type Property:Has event Start (1 April 2017, Documented, , No description) uses Record type Property:Has event End (5 October 2017, Documented, , No description)
City	Berlin, Cologne
Country	Germany
Involved Entities
Keywords
Technology Deployed	adpack
Information Certainty	Documented
Primary sources	1
Datasets Used	Unknown Dataset 0025
Deployment Type	Commercial Surveillance, Targeted Advertising
runs search software
managed by	Indoor Advertising
used by	Deutsche Post
Potentially used by
Information Certainty	0
Summary	Deutsche Post conducted tests with smart displays using face recognition technology for targeted advertising in select post offices in Berlin and Cologne, using the "adpack" system by Indoor Advertising (IDA). The system identifies the gender and approximate age of individuals without storing actual images or videos, thus not "filming" in the traditional sense. Customers were unaware their faces were being analyzed, as Deutsche Post did not inform them during the test phase, arguing that the data wasn't saved and consisted only of "anonymized metadata." The company believes it meets data protection standards, citing approvals and an E-Privacy seal from reputable institutions.

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Information Certainty: Documented

Deployment Purpose: Commercial Surveillance, Targeted Advertising

Summary

Deutsche Post conducted tests with smart displays using face recognition technology for targeted advertising in select post offices in Berlin and Cologne, using the "adpack" system by Indoor Advertising (IDA). The system identifies the gender and approximate age of individuals without storing actual images or videos, thus not "filming" in the traditional sense. Customers were unaware their faces were being analyzed, as Deutsche Post did not inform them during the test phase, arguing that the data wasn't saved and consisted only of "anonymized metadata." The company believes it meets data protection standards, citing approvals and an E-Privacy seal from reputable institutions.

• Details

Products and Institutions:

Product Deployed	Adpack
Institutions ⠉	Indoor Advertising
Datasets	Unknown Dataset 0025
Search software

Status and Events:

Status	Stopped
Events	Start (1 April 2017, Documented, , No description) End (5 October 2017, Documented, , No description)
Start Date
End Date

Users:

Involved Entities
Managed by	Indoor Advertising
Used by	Deutsche Post

Location:

City	Berlin Cologne
Country ⠉	Germany Germany

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Description

The German post (Deutsche Post) tested the use of smart displays in some of their post offices in Berlin and Cologne. The all in one solution "adpack" is used.

Die Deutsche Post testet in Partnerfilialen Infodisplays mit Gesichtserkennungs-Technik, die zielgruppenspezifische Werbung ausspielen sollen. Die "adpack" genannte Technik des Berliner Unternehmens Indoor Advertising (IDA) erfasse Geschlecht und ungefähres Alter der Person vor dem Display, erklärte ein Sprecher der Post gegenüber heise online. Bilder oder Bewegtbilder würden aber nicht gespeichert. Man filme also nicht "im eigentlichen Sinne". 1

It was not known to the customers that their faces were filmed and analyzed.

Kunden, die eine der Testfilialen betreten, erfahren offenbar nicht, wie die Post gerade ihre Kundenzufriedenheit erhöht. Da die erfassten Daten nicht gespeichert würden und es sich auch nur um "anonymisierte Metadaten“ handele, wähnt sich das Unternehmen in Sachen Datenschutz auf der sicheren Seite. Es bestehe "keine Notwendigkeit und keine rechtliche Erfordernis, die Kunden in der Testphase gesondert darüber zu informieren", zitiert die Abendzeitung einen Post-Sprecher. Gegenüber heise online verwies man darauf, dass die verwendete Technik von "namhaften Institutionen auf Unbedenklichkeit geprüft“ worden und zudem mit E-Privacy-Siegel zertifiziert sei. 1

This page uses the following references:

• Security_Vision_Wiki_References#_SCITE2650a0e287fec70dc366665add5973ed