Suisse Pharmacies with "smart displays" using biometric information
From Security Vision
Information Certainty: Documented
Deployment Purpose: Commercial Surveillance, Targeted Advertising
| Summary |
|---|
| Advertima's retail solutions utilize visual interpretation of human behavior in physical environments, transforming stores into smart spaces that interact seamlessly with customers. At the heart of this innovation is AI and computer vision technology, enabling precise data generation and detection of people. Advertima Smart Signage offers businesses the opportunity to provide their suppliers and advertisers with offline media spaces featuring real-time targeting and performance-based pricing models. For pharmacies, this transforms them into desirable advertising channels for non-prescription medications and digital out-of-home (DOOH) advertising, creating new revenue streams while enhancing their media and data offerings to supplier brands. |
Products and Institutions:
| Product Deployed | Advertima Smart Signage |
|---|---|
| Institutions ⠉ | Advertima |
| Datasets | Unknown Dataset 0010 |
| Search software |
Status and Events:
| Status | Ongoing |
|---|---|
| Events | Start (1 March 2020, Documented, ?, No description) |
| Start Date | |
| End Date |
Users:
| Involved Entities | |
|---|---|
| Managed by | Advertima |
| Used by | TopPharma |
Location:
| City | Zürich Bern |
|---|---|
| Country ⠉ | Switzerland Switzerland |
Description[ ]
References
- ^ advertimaTopPharmAdvertimaRealisierenn.d.