Suisse Pharmacies with "smart displays" using biometric information

Deployment Purpose: Commercial Surveillance, Targeted Advertising

Advertima's retail solutions utilize visual interpretation of human behavior in physical environments, transforming stores into smart spaces that interact seamlessly with customers. At the heart of this innovation is AI and computer vision technology, enabling precise data generation and detection of people. Advertima Smart Signage offers businesses the opportunity to provide their suppliers and advertisers with offline media spaces featuring real-time targeting and performance-based pricing models. For pharmacies, this transforms them into desirable advertising channels for non-prescription medications and digital out-of-home (DOOH) advertising, creating new revenue streams while enhancing their media and data offerings to supplier brands.

Details

Products and Institutions:

Product Deployed	Advertima Smart Signage
Institutions ⠉	Advertima
Datasets	Unknown Dataset 0010
Search software

Status and Events:

Status	Ongoing
Events	Start (1 March 2020, Documented, ?, No description)
Start Date
End Date

Users:

Involved Entities
Managed by	Advertima
Used by	TopPharma

Location:

City	Zürich Bern
Country ⠉	Switzerland Switzerland

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Description[ ]

Die Retail-Lösungen von Advertima interpretieren visuell menschliches Verhalten in der physischen Welt und ermöglichen es Geschäften, «smart» zu werden und nahtlos und natürlich mit den Menschen zu interagieren. Unsere KI und Computer-Vision-Technologie, die eine präzise Datengenerierung und Ermittlung von Menschen in der physischen Welt ermöglicht, bildet das Kernstück von Advertima Smart Signage.
Mit Advertima Smart Signage kann das Unternehmen nun seinen Lieferanten und anderen Werbetreibenden Offline-Medienflächen mit Echtzeit-Targeting-Funktion und performance-orientierten Preismodellen anbieten. Ihre Apotheken werden damit zu einem attraktiven Werbekanal für rezeptfreie Medikamente und DOOH-Werbung. Für TopPharm schafft dies eine neue Einnahmequelle und stärkt gleichzeitig ihre Medien- und Datenangebote für die Marken ihrer Lieferanten. 1

Suisse Pharmacies with "smart displays" using biometric information
Excluded from graph
Deployment Status	Ongoing
Deployment Start Date
Deployment End Date
Events	* uses Record type Property:Has event Start (1 March 2020, Documented, ?, No description)
City	Bern, Zürich
Country	Switzerland
Involved Entities
Keywords
Technology Deployed	Advertima Smart Signage
Information Certainty	Documented
Primary sources	1
Datasets Used	Unknown Dataset 0010
Deployment Type	Commercial Surveillance, Targeted Advertising
runs search software
managed by	Advertima
used by	TopPharma
Potentially used by
Information Certainty	0
Summary	Advertima's retail solutions utilize visual interpretation of human behavior in physical environments, transforming stores into smart spaces that interact seamlessly with customers. At the heart of this innovation is AI and computer vision technology, enabling precise data generation and detection of people. Advertima Smart Signage offers businesses the opportunity to provide their suppliers and advertisers with offline media spaces featuring real-time targeting and performance-based pricing models. For pharmacies, this transforms them into desirable advertising channels for non-prescription medications and digital out-of-home (DOOH) advertising, creating new revenue streams while enhancing their media and data offerings to supplier brands.