Use of AI cameras in Suisse supermarket chain SPAR

Use of AI cameras in Suisse supermarket chain SPAR
Excluded from graph
Deployment Status	Ongoing
Deployment Start Date
Deployment End Date
Events	* uses Record type Property:Has event Start (1 April 2020, Speculative, , No description)
City	Bern, St.Gallen, Zürich
Country	Switzerland
Involved Entities
Keywords
Technology Deployed	Advertima Smart Signage
Information Certainty	Documented
Primary sources	1
Datasets Used	Unknown Dataset 0010
Deployment Type	Surveillance
runs search software
managed by	Advertima
used by	SPAR
Potentially used by
Information Certainty	0
Summary	0

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Information Certainty: Documented

Deployment Purpose: Surveillance

Summary
0

• Details

Products and Institutions:

Product Deployed	Advertima Smart Signage
Institutions ⠉	Advertima
Datasets	Unknown Dataset 0010
Search software

Status and Events:

Status	Ongoing
Events	Start (1 April 2020, Speculative, , No description)
Start Date
End Date

Users:

Involved Entities
Managed by	Advertima
Used by	SPAR

Location:

City	Zürich St.Gallen Bern
Country ⠉	Switzerland Switzerland Switzerland

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Description

Suisse supermarket chain SPAR uses "smart displays" and biometric surveillance in order to show customers personalized (for their demographic) advertisment. While the company says that their technology cannot be used to identify specific people, their CEO contradicts this in an interview.

Das St. Galler Startup Advertima stattet Spar-Filialen mit seiner Smart-Screen-Technologie aus. Dies berichtet 'Startupticker'. Das Tech-Startup setzt eigenen Angaben zufolge auf Computer-Vision und Machine Learning, um das Erscheinungsbild, die Bewegung und Körpersprache zu interpretieren.2

Gemäss Angaben des Schweizer Betreiberunternehmens Advertima abstrahiert und anonymisiert ein Computer die erfassten Daten der KundInnen automatisch und löscht den Rest. Er wandelt sie so in «demografische Metadaten» um und speichert das geschätzte Alter und Geschlecht der KundInnen. Zudem messen Sensoren:

– die Gesamtverweildauer der KundInnen beim Betrachten eines Inhalts

– die gesamte Aufmerksamkeitsspanne der KundInnen

– die Position und der Abstand vom Screen

– die Laufwege der KundInnen

Doch dem widersprach ausgerechnet Benjamin Wey, der Geschäftsführer eines Joint Ventures von Advertima mit SPAR und der Immobiliengruppe Fortimo. Er sprach letztes Jahr in einem Interview von «aufgenommenen Videos» und meinte: «Der Sensor könnte natürlich Dinge erkennen, die die Rückverfolgung einer Person erlauben.»1

This page uses the following references:

• Security_Vision_Wiki_References#_SCITE0cd719851d98e8f439cc01916a0651a4