Facial recognition in 7-Eleven stores Australia

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Facial recognition in 7-Eleven stores Australia
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Deployment Status Concluded
Deployment Start Date
Deployment End Date
Events * uses Record type Property:Has event

Start (2 June 2020, Documented, , No description)

End (2 March 2021, Documented, , No description)

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Country Australia
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Information Certainty 0
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Information Certainty: Documented


Deployment Purpose: Commercial Surveillance

Summary
0


Products and Institutions:

Product DeployedUnknown Products 0015
Institutions⠉Unknown Institution 0053
DatasetsUnknown Dataset 0044
Search software

Status and Events:

StatusConcluded
EventsStart (2 June 2020, Documented, , No description)
End (2 March 2021, Documented, , No description)
Start Date
End Date

Users:

Involved Entities
Managed by7-Eleven Australia
Used by7-Eleven Australia


Location:
CityMelbourne
Country⠉Australia
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Description[ ]

7 Eleven used facial recognition to stop repeat customers filling out a survey.

Convenience store giant 7-Eleven has disabled facial recognition technology used in 700 of its Australian stores as customers filled out feedback surveys after the privacy commissioner found it interfered with their privacy. Up to 3.2m facial images had been collected over a 10-month period. In June 2020, 7-Eleven rolled out tablets in its 700 stores across New South Wales, the ACT, Victoria, Queensland and Western Australia to allow customers to fill in surveys. Each tablet had a built-in camera that took photos of customers both when they started and completed the survey. The photos were uploaded to an Australian-hosted server, where the facial image was converted to an encrypted algorithmic faceprint, and a person’s approximate age and gender were recorded based on an assessment of the faceprint. It was then cross-referenced with all other faceprints generated by the tablet in the previous 24 hours, and if there were any matches, they were flagged for review. The facial images were held by 7-Eleven for seven days and the company said the faceprints “effectively expired” after 24 hours, but did not say whether they had been deleted 2

Between June 2020 and March 2021, 1.6m surveys were completed in 7-Eleven stores, but the company shut down the review system in September after the privacy commissioner, Angelene Falk, shared a preliminary finding that the collection of the images had interfered with the privacy of customers who had completed surveys 2

References

  1. a b c  Taylor, Josh. 7-Eleven took photos of some Australian customers’ faces without consent, privacy commissioner rules. , 2021.

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