FaceFirst used in thousands of retail stores
Information Certainty: Documented
Deployment Purpose: Commercial Surveillance
| Summary |
|---|
| 0 |
Products and Institutions:
| Product Deployed | FaceFirst (Software) |
|---|---|
| Institutions ⠉ | FaceFirst |
| Datasets | FaceFirst (Dataset) |
| Search software |
Status and Events:
| Status | Unknown |
|---|---|
| Events | Start (2 January 2018, Documented, , first declared) |
| Start Date | |
| End Date |
Users:
| Involved Entities | |
|---|---|
| Managed by | FaceFirst |
| Used by | FaceFirst Unknown Institution 0070 |
Location:
| City | Encino CA |
|---|---|
| Country ⠉ | USA |
Description[ ]
A large number of unknown retailers use facial recognition, with FaceFirst being the dominant vendor.
The exact number of retailers using facial recognition cameras in their stores is unclear. But Peter Trepp, the CEO of the facial recognition software company FaceFirst, told BuzzFeed News that “hundreds of [retail] locations, growing to thousands very soon” have been outfitted with the company’s facial recognition software as part of their stores’ overall security systems. FaceFirst declined to share details about its retail clients, citing nondisclosure agreements with the companies. While companies like Cognitec and Amazon Rekognition offer facial recognition software for border control, login authentication, and photo analysis, Trepp said FaceFirst is the dominant retail vendor for facial recognition camera software. “Retail is not quite half of total business, but it’s getting there,” he said. “If you think about the top 40 or top 80 companies you know, almost all of them are thinking about facial recognition or they’ve all at least looked into it.” 1
References
- a b "Thousands Of Stores Will Soon Use Facial Recognition, And They Won't Need Your Consent". (2018) <https://www.buzzfeednews.com/article/leticiamiranda/retail-companies-are-testing-out-facial-recognition-at> Accessed: 2022-07-10